Marketing

Google Analytics and How To Read It

Google Analytics and How To Read It

Google Analytics has become an incredibly powerful tool since it's creation in November of 2005. Since then we've seen featured added and improved. We've seen new ways to collect data and use that data to better improve our websites. But as it's grown complexity, a...

Google Analytics and How To Read It

Google Analytics has become an incredibly powerful tool since it’s creation in November of 2005. Since then we’ve seen featured added and improved. We’ve seen new ways to collect data and use that data to better improve our websites. But as it’s grown complexity, a new user might have no idea what to look for when they jump into their Analytics account. In this article, I aim to make it a little more accessible for the average user.

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How To Use A Heatmap To Improve Your Website Conversion Rates

How To Use A Heatmap To Improve Your Website Conversion Rates

A heatmap is a visual representation of where certain data points are being met. Heatmaps could be used for anything from population density to application interaction to a literal map of where it’s hot outside. In this article, I’m going to confine the discussion to simply talking about website page heatmaps. I’ll discuss what type of heatmaps there are, how to set one up, how to read the data, and whether or not they’re relevant in today’s web.

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WordPress Plugin Review: Gravity Forms

WordPress Plugin Review: Gravity Forms

Efficient marketing calls for the use of the right call-to-actions and forms. These forms need to be not only straightforward but user-friendly! The right form will drive conversions, sales, and leads on your website. In fact today, you will hardly encounter a website that doesn’t have a contact form and that’s for good reason.

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